News
Rev up your business planning
Shortlist your goals
The New Year is a perfect time to make a short list of top priorities that will kick-start business growth
Spend some dedicated time on three things that would really make a difference:
- Finding a fresh market for your product or service.
- Launching a new product or service.
- Running a social media campaign to attract new customers.
Create — or update — your plan
Business planning should be a work in progress. If it’s been some time since you looked at your plan, take a fresh look.
Does the plan still reflect aims you had when you wrote it? Even if it’s only been a few months since you created or updated your plan, it may need revising. Ask what helped you grow over the last year and what didn’t.
If you don’t have a plan, use our tools to create one — see the downloads below. A business plan doesn’t need to be big or take long to write.
How to create a business plan
Start-up business plan template
Use this free template to help you write a great plan for launching your new business.
A business plan helps you set goals for your business, and plan how you’re going to reach them. When you’re starting out it’s a good idea to do a full and thorough business plan.
Download [DOCX, 215 KB]10-step business plan template
Quick-focus planning to make sure you work on the right things for your growing business - every day.
It’s important to take time to reflect on your business strategies and plan. It doesn’t have to be a difficult or time-consuming task.
Download [PDF, 88 KB]
Make New Year’s resolutions
Resolutions aren’t all about exercising more and eating less. Your business should get a look-in too.
Write down what you want for the business over the next year, eg hiring staff or finding new premises. Add what you want for yourself, eg more time with the family or a winter holiday.
When you’re setting new targets, eg for sales and new customers, make sure they’re measurable.
Keeping track of key metrics
Marketing and sales
Check your tech
If you don’t have an online presence, eg a website, plan to launch one this year. It doesn’t have to cost much — some social media options are free, see our page on creating Facebook pages for businesses.
If the cost is putting you off, talk to your accountant. They can show you how to spread cost over several years.
If you have a website, does it do what you need it to, eg sell directly to customers? Make sure it’s up to date. If it doesn’t include contact details, add these as soon as possible.
If your summer hours are different, add these details too. A beachside café, for example, might extend its opening hours until sundown.
The same applies if your business is on social media.
Source: www.business.govt.nz