Marketing & Sales
Customer Management
Customer management kit - Full Guide
Customer services - Quick tips
Good customer service is easy. Once you have been through the hard work of attracting customers..........
Customer advisory board - Quick tips
You can improve your chances of succeeding in today’s market by focusing on addressing the issues that face your key customers.....
Client databases - Quick Tips
A robust and detailed client database is an important tool for any business......
Loyalty and reward systems - Quick Tip
Loyalty and rewards systems are a very real part of customer service in a modern business.......
Managing queries and complaints - Quick Tips
Queries and complaints are a reality in any business........
Market research survey planning - Quick Tips
For a market research survey to be truly effective........
Surveys and market research - Quick Tips
Running a survey or conducting market research is a great way..........
Debtor Management
Debtor management kit - Full Guide
Think of great debtor management as the flip side of great customer service....
Debt factoring - Quick Tips
Small business operators that trade with customers on a credit basis may consider.....
Terms of trade - Quick Tips
Terms of trade differ from business to business and industry to industry.......
Legal remedies for debt - Quick Tips
The last resort for pursuing stubborn debtors is the legal system.......
Exporting
Exporting - Guide
New Zealand relies heavily on exports to support its economy.......
Marketing and Selling
Marketing - Guide
Marketing is the art of ‘getting yourself out there’........
Branding and promotions - Guide
Your branding and promotional efforts make up a large part of your marketing and are important to get right.......
Advertising - Guide
Advertising is the way you let the general public know about your business and your events......
Direct Marketing - Guide
Direct marketing is contacting the seller personally to engage them in the sales process.......
Sales - Guide
Sales is the process you enter into once a customer engages you, this can involve.......
Pricing and Margins
Pricing and profit - Guide
Price setting is complex, just as important as market awareness.......
Should you be increasing your prices?
If you adopt a premium pricing strategy, the following table shows the amount by which your sales......
Should you be discounting your price?
The following table indicates the increase in sales required to compensate for a price discounting policy.......