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Top tips for working with a limited marketing budget
As a business owner, you know that marketing is essential to the success of your company. However, it can be challenging to create a marketing plan that is effective while working with a limited budget.
Here are five top tips for working with a limited marketing budget, helping you to reach your target audience without breaking the bank.
1. Create a social media strategy
Increasing social media engagement and building a community online is a free way to grow your small business.
Social media can also allow you to promote blog posts and drive website traffic. Tips to help reach more people include tagging customers and brands, resharing content, using hashtags, and hosting a contest or giveaway.
2. Develop an email marketing plan
Email marketing is an effective tool to get new visitors engaged with your business, as well as maintain relationships with your existing customers.
Your first step is to create a subscriber list. Then, send targeted messages that provide value to your audience. Personalisation is key to an effective email marketing strategy, so make sure to use segmentation to ensure that your customers are receiving content that is relevant to them.
3. Start a blog
Blogging is a great way to drive traffic to your website, increase user engagement, improve online visibility, and strengthen your overall SEO. Plus, you can do it all completely free!
4. Create a Google My Business account
Creating a free Google Business Profile has quickly become one of the most effective free marketing tools that you can use, especially for local businesses. This allows your business to show up on Google Maps and Google Search, helping new customers to find you - just make sure to optimise your profile, too!
5. Recycle old content
Reposting old content saves time and resources while still keeping your content fresh, as it may have reached a limited audience when it was first published. By recycling old content, you can reach new audiences who may have missed it the first time around.
The future of work is changing. Things like flexible work, the automation of low-level cognitive tasks thanks to artificial intelligence and empowered global customers mean businesses will have to adapt to changing times.
Millennials now make up half of the current workforce globally, so it's no wonder that their influence is changing the way we recruit and develop our teams - making mental health and staff wellbeing even more of a central focus.
So, what does this mean for your business, and what can you do to be ready for the shift?
More info on www.digitalboost.co.nz (external link)