News
How to handle customer feedback on social media
By Ashlee Keown, Warehouse Stationery's Digital and Direct Communications Manager Complaints, questions or compliments posted on your business’s social media pages offer a chance to make a positive impact on what current and prospective customers think of your business. Quickly resolving a complaint, for example, can build credibility and goodwill amongst your followers. 1. Plan ahead Assign one person to manage social media ...
How to research your market and competitors
Defining your business Share Before you start researching your market, you need to work out what your business does — its purpose — and if it’s unique. First, define the product or service you’re offering then ask: Why will customers buy — is there a need or demand for it? What else is on offer in the market? The answer to these questions informs the ...
Audits: What to do when Inland Revenue calls
What’s an audit? An Inland Revenue audit looks at your financial affairs to make sure you’ve paid the right amount of tax and complied with tax laws. It could be a simple check of your GST registration or a full examination of all your business and personal records. Who gets audited? Inland Revenue can audit any business. It uses a range of methods ...
IRD continuing to focus on the Construction Industry
IRD are continuing to focus on the hidden economy and undeclared cash and IRD want to help you get it right from the start. It's important that you remember that undeclared cash is a crime.Earlier this year, IRD ran a campaign targeting the construction sector in Auckland and Queenstown with direct mail and advertising. IRD’s latest advertising campaign will run ...
Consumer law: Footing the bill for faulty products or services
Who is responsible for fixing a product if it breaks after the manufacturer’s warranty or an extended warranty has expired? If you answered “the customer”, you should read on — the good reputation of your business may depend on it. If your business sells, hires or leases products — or supplies services for household or personal use — here’s what the ...